Brand concept: Just Naturally Be Yourself
Design concept: Modern, Energetic, Interesting, Confident
Brand concept: Re-Consider Humorously
Design concept: Elegant, Playful, Contemporary, Textured
Brand concept: Less is More
Design concept: Simple, Craftsmanship, Delicate, Independent
Brand concept: Free Imagination
Design concept: Freedom, Imagination, Happiness, Truth
Brand concept: Live lively
Design concept: Have fun, Authentic, Explore, Free and Open-minded
Brand concept: RE-CONSIDER RE-USE RE-CREATE
Design concept: Long-termism, Fashion, Sustainability
